CHRISTOPHER PRITCHARD 10550 GYPSY DR. ROCKFORD, MI 49341 616-292-2965 pritchard.chris@gmail.com www.chrispritchard.com Passionately driven for 10 years in website design, development, information architecture, technical planning, strategic internet marketing, web analytics, web standardization, UI design, database development and emerging web technologies TECHNOLOGY AND OTHER RELATED KNOWLEDGE 10 years experience in web based technologies, Web 2.0 (Social Media, AJAX, web apps), eCommerce, Blog, VBlog, SMS integration, RSS, Online Video, Syndication Services, web metrics & analytics, HTML, XHTML, XML, XSLT, CSS, site architecture, web analytics, ASP, JavaScript, SQL, Flash ActionScript, imaging, database administration, domain management, SSL, web browsers/appliances, search engines, IIS, web services, internet securities, multimedia, video and print media and numerous other technologies. CAREER DEVELOPMENT MEIJER INC. GRAND RAPIDS, MI 
PROMOTED: SENIOR DESIGNER/PROJECT LEAD - Web 2.0
HIRED AS: WEB DEVELOPER June 2004 PRESENT DESIGN/DEVELOPMENT
Presented and recommended key Web 2.0 concepts and pioneered innovative applications, designed UI/UX for web based widgets (MeijerMealbox.com), conceptualized and designed Facebook application, iPhone application, RSS application, and other rich experience applications to enhance customer experiences. Instrumental in strategic UI/UX design and information planning of large-scale eCommerce initiative for national retailer. Established and designed effective site accessibility, developed usability studies and enhanced navigation through evaluation of metrics, usability studies and user interaction. Extensive experience in XHTML, CSS, GUI, UI/UX, JS and XML (AJAX) and front end application development. PROJECT MANAGEMENT
Lead successful national web initiatives and campaigns as Project Lead. Conceived, executed, managed and deployed user generated content platforms. Implemented online video strategies, mobile technologies (Gas Alerts), social media and campaigns. Developed business value assessments in recommendations for vendor and partner relationships. Implemented large scale deployment of metrics system application and managed relationships with key vendors. FREELANCE CONSULTANT - Grand Rapids, MI 
DEVELOPER/DESIGNER/CONSULTANT 1999 to PRESENT Major Clients: Casino Magic, Belterra Resort, Boomtown Hotel Casino, Imperial Palace Hotel Casino, Oxnard Police Department, Cycle Safe Drafted proposals, presentations, strategic recommendations, business assessments, contracts and complete end to end solutions. Designed user interface specifications, wire frames, prototypes, concepts and design comps. Developed technical planning, standards, database development, server side code and client side code. Deployed large scale web sites, established content management processes, SEO and email marketing and metrics planning. PINNACLE ENTERTAINMENT INC. ‚Las Vegas, NV
CORPORATE WEBMASTER October 1998‚ 2004 Designed and developed 8 hotel / casino websites for enterprise corporation. Deployed online reservation system and applications, direct email strategies, managed multiple large scale projects and coordinated vendor relationships. Coordinated marketing efforts and established business objectives with leadership in deploying web presence. Orchestrated the development of new corporate internet that increased communication efforts, reduced costs and increased business efficiencies.